A business colleague sent me a link this week to an article in Baseline Magazine entitled “Multiple Online Personas: The Choice of a New Generation” by Chris Gonsalves. Good article – especially the introductory paragraph outlining the same individual with three separate personas.

Didn’t take the buzz machine over at Gartner long to coin a new term – Generation V. As reported by Gonsalves, “the new Generation V (the “V” is for “virtual” according to Gartner) is not defined by age, gender or geography. Instead, it is based on achievement, accomplishments and a growing preference for digital media when it comes to learning and sharing.”