‘Buzz marketing’ is not a new concept. I recall working with a client around twenty years ago in the PR industry. The PR firm rented out a bar, hired some models / ‘beautiful people’, invited the ‘who’s who’ and the media … and then generated buzz about the new vodka being launched. Marketing 101, right?

The big difference between the vodka party twenty years ago and buzz marketing today is a dramatic change in media. The ability to reach, engage and mobilize large audiences at low cost has been super-charged. Additionally, broad participation via social media and user generated content have dramatically changed the engagement and marketing landscape.

Buzz marketing has now been renamed Word-of-Mouth Marketing and has it’s own association, WOMMA – you guessed it, the Word-of-Mouth Marketing Association.