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Not all Buzz (beta) is equal …

Posted by andrewjnash on Apr 30, 2008 18:23pm | 0 comments

Let’s do a quick comparison of Yahoo! Buzz (beta) and MSN xRank (beta)

You will see below that Miley Cyrus is right up there in terms of Top Searches on Yahoo! as a result of the Vanity Fair photo shoot (Annie Leibovitz was the photographer) … not earth-shattering stuff … Paula Abdul’s latest antics and American Idol cover 20% of the Top 10 … not a mind-bending result either ... Note that the Giant Squid wins!!

MSN xRank however, doesn’t even have Miley Cyrus in their Celebrity xRank - despite listing over 6,000 celebrities.

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Fuzzy Search Logic. Fuzzy Measurement Math.

Posted by andrewjnash on Apr 18, 2008 21:36pm | 0 comments

Comscore Logic ≠ Google Revenue Growth …

restated as … Comscore ≈ Σ(measured clicks)+/- {insert margin of error, PR spin}

Blogosphere … Google 1; Comscore 0

Comscore is in the business of measurement of clicks. Google is in the business of monetization of clicks. The big disconnect over the past 24 hours was that Comscore had effectively convinced the market that Google search was down – predicting that digital advertising revenues were ‘off’ … and well, err, seems they were wrong.

Here is Comscore’s analysis and position …

Comscore Blog - "Why Google's surprising paid click data are less surprising" by Magid Abraham (James Lamberti, SVP of Search and Media at comScore, is a co-author of the post) on February 29. 2008

The industry had well covered Comscore’s position – refer:

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