Identity
Facebook - Err, my bad. However, refer terms of use ... oh, and we have teams that look for this type of stuff (well, after the horse has bolted) ... Roll to the video and tell me you're comfortable putting personally identificably information on Facebook ...
Refer below for the YouTube version of the BBC article on their Hong Kong web site ...
Or, go to the BBC Web Site for the version that wasn't uploaded to YouTube Hong Kong.
The ongoing Behavioral Advertising debate …
Posted by andrewjnash on Apr 17, 2008 21:39pm | 0 comments

The FTC Behavioral Advertising submission process has essentially divided into two camps (not a surprise outcome) … industry self-regulation or the consumer advocacy position of a (recurring) call for a ‘Do-Not-Track’ Register. Refer Reuters article by Diane Bartz entitled Consumer groups urge "do not track" registry.
The economic stakes are high for advertising networks and behavioral targeting …Multi-billion dollar revenue streams. They should be focused on the case for self-regulation given the stakes.
The case for privacy and choice for the consumer is equally strong. Tracking online activities and ‘behaviors’ – especially the extent to which this arises as well as correlation of ‘offline’ data sources – at best, can be a little creepy. Similar to say, eavesdropping all of my phone conversations … or tracking everything that I watch on TV via say, a set top box / DVR …
This is not a new debate – the positions have not changed from either side, nor are they likely to … It is good to see that a middle ground of ‘sensitive’ is emerging.
Muffling the voice of the customer …
Posted by andrewjnash on Apr 10, 2008 07:36am | 0 comments

Sellers are customers, eBay.
Go with the force. The community is your power. Don’t silence market participants … empower them to manage and govern themselves with better tools than words and thumbs (up or down).
eBay plans to cut sellers out of their feedback system in the mid-May timeframe … allowing only buyers to participate in the feedback system. OK, so maybe I am missing something here. eBay is a marketplace. Buyers and sellers come together to make the market. Economics 101 … However, let’s assume the seller has no voice – what will the impact be?
It's my data, negotiate with me
Posted by andrewjnash on Apr 06, 2008 16:24pm | 0 comments

OK, it’s bad enough that websites track my ‘behavior’. Behavior is ‘tracked’ via your interaction with the website as expressed by the ‘clickstream’ … what you view, where you click, how often you come back, how long you dwell on the site or a page, whether you watched a video clip, data you enter, search terms you use. (BTW – this is big business – players such as Omniture, Coremetrics). However, it is another thing when ISPs (internet service providers) propose to track and correlate the web sites you visit, including deep packet inspection.


