Great video from the Office of the Privacy Commissioner of Canada, Jennifer Stoddart ... entitled "What does a friend of a friend of a friend know about you?"

So, do you really know how your data is being used? shared? correlated? Do you really read the Terms of Service? Oh, and by the way, ever tried to use the service without clicking through the (non-negotiable) Terms of Service?

The FTC is proposing ..."greater transparency and consumer control" ... These are the most important elements in any proposed self-regulation framework. It is NOT just about behavioral advertising. Greater transparency and consumer control should be applied to a wider construct than just behavioral advertising. Data is not being collected just to provide ads targeted to the consumer.

For example, data is also collected for interchange between social networking sites (which may later be used for behavioral advertising). Data is also collected to be sold (either raw or anonymized) - are you OK with someone else making money from selling your data without paying you even a penny?