Note to self ... did we ever have a Transparency 1.0?

If you're a publisher ... sure. Terms of Service. Privacy Policies. PGP. Third party attestation authorities. Trust deeds. Trust certificates. If you're a consumer, you were educated to delete cookies in your browser - (know how to DoubleClick cookie opt-out?) ... and educated to Trust certain web sites.

Refer 'grab' above from Visual Thesaurus (btw, great product!) ... Transparency ... free from deceit ... easily perceived or understood.

The Internet is a powerful medium - for marketers and participants alike. For most participants, however, digital marketing is anything but easily perceived or understood.

The FTC is calling for greater transparency and conumser control. Let's break this down:

Greater transparency

My $0.02 ... Tell participants what you are doing in plain english.

Consumer control

My $0.02 ... Relying on opt-in (more often than not, co-opt) techniques is not enough. Deeleting your cokkies is not enough. Equally, third part attestion of Trust is also interesting, but not enough. In my humble opinion, provide participants / consumers the tools to manage their experience.

Straight from the DoubleClick website:

PLEASE NOTE that opting out of the ad-serving cookie does not
mean that you will stop seeing either pop up advertising or banner ads
embedded in websites! You can control many pop ups by using free
software available on the Internet or by disabling JavaScript on your
browser

More on this in the future ... time for Transparency 2.0

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