About Me ... and My Terms.

Me.

Andrew is the co-founder and CEO of Pseuds, Inc.

My Terms.

1. Think straight. Talk straight.

2. I am not a mathematical inference.

Me ≠ Σ(clickstream, searchterms, tags, demographics, psychographics, technographics) over Σ (ipaddress¹, ipaddress², … ipaddressⁿ)+Σ(acquired third party data(axciom, choicepoint, claritas …))

… totally doesn't capture that I like orange juice …

3. You can classify or “segment” me if you want. Let me know how that works for you.

4. I am the expert on me (possibly also my wife) ... including my different personae. You may have an opinion. You may be right (see 3. above).

5. Don’t spill my beans.

6. If you want information from me, tell me what you are going to do with it. Clearly. No weasel words.

7. If you want me to tell you more about what you care about, I am more likely to tell you if you don't want personally identifiable information.

8. Don’t resort to “Co-Opting” techniques. Opt-in means Opt-in.

9. RESPECT.

Relevance – be relevant, contextually

Excellence – be the best you can be at whatever you do

Simplicity – less is more

Privacy – real privacy, don’t hide behind the privacy policy

Empowerment – engage me, listen to me, let me participate

Choice – Let me choose my experience

Transparency – full disclosure in plain language

10. Innovate rather than legislate.

Full Disclosure.

I serve on the Board of Directors of:

rPath - the company that is pioneering the software appliance approach for application distribution and management.

Intersect Software Corporation - software platform for centralized planning and management of project portfolios, resources, and processes across the extended enterprise.

I serve on the Advisory Boards of:

Agiliance - an integrated platform to manage the interdependent disciplines of IT governance, risk and compliance (IT GRC).

JackBe - Enterprise WEb 2.0 mashup solutions combining SOA and Ajax into rich enterprise applications and mashups.